Task 3 Individual integrative report Essay Example | Topics and Well Written Essays - 2500 words

Task 3 Individual integrative report - Essay Example s main e-marketing tools are Search Engine Optimization (SEO) and social networking which are regarded as one of the best marketing strategies with high ROI indexes. They also participate on common platforms where several airlines club together to make their offers. However, many airlines are using such marketing tools and QA is not unique in its approach. The report describes QA’s B2B relation from both sell side and buy side. They provide online duty-free shopping which means they have partnered with the suppliers of these goods. They also partner with hotel chains as a means to enhance their customer service. QA is affiliating with other websites to promote its website in order to attract value adding suppliers to partner, which will then draw more customer visits. In analysis, QA’s website has a fresh and contemporary look and an easy to navigate web design. It was found that the website has a high degree of accessibility meeting all audiences’ needs and requirements. The links and information are neatly displayed on the home page and are neatly categorized. The colour theme matches its corporate identity. They also have a separate corporate section. The report found that QA not only allows booking, paying and printing e-tickets, but passengers can even check-online as much as 36 hours in advance. They can even decide on the class of travel depending on the seat comfort they are looking, again based on short or long flights. Online check-in demo is also available on the website for the first time users. Thus they seem to be exploiting the internet technology to its advantage. Based on the Analysis of QA’s application of internet technology, it is recommended that they have a currency converter on the website as they have people from all over globe booking through the website. As of now they have tied up only with 5 star chain hotels but they do have economy class passengers also who may book hotels of lower category if it is offered through QA’s